Friday, March 16, 2012

When Is Charity Really Marketing Based On Deceitful Intentions

Matthew 6:1-6

New King James Version (NKJV)

Do Good to Please God

1.  “Take heed that you do not do your charitable deeds before men, to be seen by them. Otherwise you have no reward from your Father in heaven.

There are many Christians who do anonymous charitable works; working in food pantries, working in soup kitchens, working in Thrift Stores, and except for their families knowing where they volunteer time, and the people who work at those places, and visits those places - there charitable actions remain just that - anonymous.

2.  Therefore, when you do a charitable deed, do not sound a trumpet before you as the hypocrites do in the synagogues and in the streets, that they may have glory from men. Assuredly, I say to you, they have their reward. 

Then there are the other "Christians," who toot their horn and announce "Look at me, I'm helping the poor fella over here, look and see me."

This is the attitude by many individual "Christians," and it is also a marketing tool for many false Christian churches.

3.  But when you do a charitable deed, do not let your left hand know what your right hand is doing, 

At the most simplistic application of this verse, the members of the church should not even have to know what charity actions were taken, if the only reason for doing so was to toot once's horn.

At the airstrips where supplies are being unloaded, there should be no noticable difference between the plane unloading Mormon donations, Catholic donations, or any other church's donations.

4.  that your charitable deed may be in secret; and your Father who sees in secret will Himself reward you openly.

A multi-million dollar charitable donation of food, clothing and shelter items following a natural disaster can be made in private - without the horns being tooted - "Look at me, I'm giving to the poor."

A "Christian" church can donate time, material and people without a massive press release to garner publicity to the church - not to the needy.

So is is the Mormon Helping Hands a Charity activity or a Marketing Activity?

The Mormon Helping Hands is an annual activity orchestrated by the Mormons on a national level to provide volunteers to do a variety of tasks in several communities.  But is it charity, or is it marketing?

Now, one can't argue that the Mormons haven't helped financially, with manpower, with materials, in disasters and on an Annual Day of service.

But if Charity is defined by Jesus Christ in the Sermon of the Mount, Chapter 6: 1-4, then anyone who has to have a Press Release and publicity campaign for all it's efforts to "help" the poor, then it isn't Charity, it is Marketing.

Marketing to plant the seed for the future return of Missionaries to plant The Book of Mormon in those neighborhoods that they serviced.

Christian charity is anonymous, and the Mormon Helping Hand program could be charity is it wasn't broadcasted as "The Mormons Are Coming, The Mormons Are Coming."

Followed by:  "The Mormons Are Here, The Mormons Are Here."

Closing with:  "The Mormons Were There, The Mormons Were There."

So much possible charitable potential tarnished by marketing out of Salt Lake.

Charity in expectation of something in return, is not christian charity.

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